Marketing for your flower shop and online store does not have to be expensive or overwhelming. On the contrary, you can use social media to plant the seed of your brand and watch it blossom into a thriving, accessible business!
Are you struggling to get your work in front of the right people or trying to enhance your online presence? Here are our five top tips for marketing your floristry business online…
Attract your audience
If the idea of boosting your online presence seems a little bewildering, our first snippet of encouragement is this: you already have beautiful flowers waiting to be shown off to your audience!
A picture is worth a thousand words — and with beautiful visuals of bouquets and blooms, a strong photo can do most of the selling for you.
Making sure that your images are high-quality, with clear composition and backgrounds free of clutter, will give you a head start when it comes to attracting your desired customers.
Experiment by switching up your content with a mix of staged products and behind-the-scenes shots that show customers using your flowers for special occasions, such as weddings and graduations. Your visual aesthetic is essential to growing your floristry business online — but it also goes hand-in-hand with communicating your tone of voice and boosting customer interaction…
Captioning your images with an interactive and engaging call to action is just what you need to take your products from ‘pleasing to the eye’ to ‘purchased from the website’. Whether you share your top tips, throw a question to your audience or direct customers to your store — captions are your chance to showcase your brand and keep up your content engagement.
Keep it creative
In 2021, nine out of ten viewers said they wanted to see more videos from brands and businesses. Floristry is already a creative outlet — so why not show off all you can do with short, fun videos?
From building beautiful bouquets and packaging personalised orders to introducing yourself and answering frequently asked questions, creating Instagram Reels and TikToks make your brand more personable and highlight what makes your business special.
Build a community
Whether you have been in business for five years or five minutes, nothing defines your brand more than the experience you create for your customers.
Engagement is no longer just a single interaction — creating an open line of communication and building a relationship with your audience will help to show that you are invested in them as customers. So, when you push your products and services, your customers will already trust your brand and will be more likely to purchase from you.
Of course, selling is your main goal, but you can also enjoy the interactive side of marketing your business. The opportunities are endless — from running a simple flower personality quiz to hosting online contests and giveaways. Creating a buzz around your brand will boost engagement, attract new followers and ultimately increase your sales.
Spread the love
Your brand should tell a story: who you are, what you do and all you can offer. When spreading awareness of your business, why not let your audience help tell that story?
Encourage customers to take pictures and videos of your products and services, tagging you in their posts. This interaction will help to boost your online exposure whilst also allowing customers to connect with you and your brand.
Plus, you can use those images on social media to promote your business and its positive customer feedback. Advertising your customers’ satisfaction is a great way to attract and retain new shoppers.
Let your brand flourish
With all this resharing of your work, it is important to consider branding your images, especially in the highly saturated online marketing environment. Creating brand recognition with a beautiful and unique custom logo goes a long way in helping you to stand out from competitors and build a robust and reputable business.
Believing in your company and being proud of your work is a massive part of online marketing and cultivating a budding brand. Social media makes it possible to show how much you care; pouring heart and intention into your online marketing is the best way to translate this to your customers!
Are you ready to build your floristry business online? The Baggery Sundries is a trusted wholesale florist supplier happy to meet your needs. Get in touch today to discuss how we can help you.
